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House of Lords Smart Retrofit Roundtable

House of Lords Smart Retrofit Roundtable

Nov 30, 2025

Nov 30, 2025

Elixr exists for a simple reason: most property brands still talk about square footage, yields, and “premium finishes,” and then wonder why their projects feel interchangeable. Tenants, investors, and communities aren’t just buying space anymore; they’re buying how it feels to be there. We believe the future of real estate sits at the intersection of smart, grounded strategy, thoughtful human-centred design, and delivery that respects the existing fabric instead of fighting it. In other words, we don’t just design buildings, we shape experiences people actually want to be part of.

Today, a lot of real estate communication lives at two extremes. On one side is the corporate, cold approach: heavy on jargon, metrics, and aerial shots of glass towers. It feels safe, but distant and forgettable. On the other side is the overly creative, fluffy approach: abstract gradients, poetic taglines, and concept art that looks cool but leaves investors asking, “So what do you actually do?” Elixr sits in the space between these two worlds. We keep the clarity and confidence of a serious real estate partner, but bring in warmth, narrative, and detail so the work feels lived-in rather than theoretical.

When we work on a project, we start with very human questions. How does it feel to arrive here? Where does someone naturally pause, sit, decide, or meet? How does this space change across the day, across seasons, and across the lifecycle of the asset? What story will a tenant tell a friend when they describe this building? These questions shift the focus from “How do we fill this floor plate?” to “How do we make this somewhere people choose, not just tolerate?”

Our approach is built on three ideas: smart planning, retrofit delivery, and human experience. Smart planning means strategy that respects reality. We look for clear alignment between asset vision, tenant mix, and market context, and we’re honest about what a building can and cannot be. We don’t layer design on top of a weak strategy; we use strategy to anchor every design decision. Retrofit delivery means accepting that most of the built world already exists, and that there is huge value in unlocking new potential within existing assets. We work with constraints rather than pretending they aren’t there, and we look for ways to improve flow, comfort, and identity without unnecessary demolition. Done well, retrofit work feels layered, characterful, and more sustainable, not compromised.

Human experience is where everything comes together. We pay attention to sightlines, wayfinding, and the emotional cues that make people feel oriented instead of overwhelmed. Lobbies, corridors, and amenity spaces should feel inviting rather than intimidating. Material and lighting choices should support wellbeing and productivity instead of simply matching a trend. We think about where the morning light falls, how a lobby can feel like arrival rather than just “security and a desk,” and what small details might make someone say, “They really thought this through.”

For Elixr, design doesn’t stop at a logo or a website. The visual identity sets the tone: clear, grounded, and confident. The digital experience carries that tone forward in a way that is modern and easy to understand. The physical spaces become the proof, where every touchpoint from entrance to elevator lobby tells one consistent story. When someone encounters an Elixr project—online or in person—we want them to feel that this is serious work, but also somewhere they would genuinely want to spend time.

This matters now more than ever. Tenants and investors have options, and cities are rethinking how people live and work. In that context, buildings that are only efficient or only iconic are no longer enough. They need to be legible, so people understand what they are walking into; comfortable, so the experience supports how they actually live and work; and memorable, so there is a clear, simple story someone can retell in one sentence. That is the space where Elixr operates: real estate that performs on the spreadsheet and in real life.

We believe the best buildings don’t need to shout. They quietly and confidently work for everyone who passes through them—owners, tenants, and the wider city. If you are rethinking an existing asset or planning something new, the real question is not just how it looks on a brochure, but what it could become if you treated it as an experience rather than just a product. That is the question we help answer.

Elixr exists for a simple reason: most property brands still talk about square footage, yields, and “premium finishes,” and then wonder why their projects feel interchangeable. Tenants, investors, and communities aren’t just buying space anymore; they’re buying how it feels to be there. We believe the future of real estate sits at the intersection of smart, grounded strategy, thoughtful human-centred design, and delivery that respects the existing fabric instead of fighting it. In other words, we don’t just design buildings, we shape experiences people actually want to be part of.

Today, a lot of real estate communication lives at two extremes. On one side is the corporate, cold approach: heavy on jargon, metrics, and aerial shots of glass towers. It feels safe, but distant and forgettable. On the other side is the overly creative, fluffy approach: abstract gradients, poetic taglines, and concept art that looks cool but leaves investors asking, “So what do you actually do?” Elixr sits in the space between these two worlds. We keep the clarity and confidence of a serious real estate partner, but bring in warmth, narrative, and detail so the work feels lived-in rather than theoretical.

When we work on a project, we start with very human questions. How does it feel to arrive here? Where does someone naturally pause, sit, decide, or meet? How does this space change across the day, across seasons, and across the lifecycle of the asset? What story will a tenant tell a friend when they describe this building? These questions shift the focus from “How do we fill this floor plate?” to “How do we make this somewhere people choose, not just tolerate?”

Our approach is built on three ideas: smart planning, retrofit delivery, and human experience. Smart planning means strategy that respects reality. We look for clear alignment between asset vision, tenant mix, and market context, and we’re honest about what a building can and cannot be. We don’t layer design on top of a weak strategy; we use strategy to anchor every design decision. Retrofit delivery means accepting that most of the built world already exists, and that there is huge value in unlocking new potential within existing assets. We work with constraints rather than pretending they aren’t there, and we look for ways to improve flow, comfort, and identity without unnecessary demolition. Done well, retrofit work feels layered, characterful, and more sustainable, not compromised.

Human experience is where everything comes together. We pay attention to sightlines, wayfinding, and the emotional cues that make people feel oriented instead of overwhelmed. Lobbies, corridors, and amenity spaces should feel inviting rather than intimidating. Material and lighting choices should support wellbeing and productivity instead of simply matching a trend. We think about where the morning light falls, how a lobby can feel like arrival rather than just “security and a desk,” and what small details might make someone say, “They really thought this through.”

For Elixr, design doesn’t stop at a logo or a website. The visual identity sets the tone: clear, grounded, and confident. The digital experience carries that tone forward in a way that is modern and easy to understand. The physical spaces become the proof, where every touchpoint from entrance to elevator lobby tells one consistent story. When someone encounters an Elixr project—online or in person—we want them to feel that this is serious work, but also somewhere they would genuinely want to spend time.

This matters now more than ever. Tenants and investors have options, and cities are rethinking how people live and work. In that context, buildings that are only efficient or only iconic are no longer enough. They need to be legible, so people understand what they are walking into; comfortable, so the experience supports how they actually live and work; and memorable, so there is a clear, simple story someone can retell in one sentence. That is the space where Elixr operates: real estate that performs on the spreadsheet and in real life.

We believe the best buildings don’t need to shout. They quietly and confidently work for everyone who passes through them—owners, tenants, and the wider city. If you are rethinking an existing asset or planning something new, the real question is not just how it looks on a brochure, but what it could become if you treated it as an experience rather than just a product. That is the question we help answer.

Elixr exists for a simple reason: most property brands still talk about square footage, yields, and “premium finishes,” and then wonder why their projects feel interchangeable. Tenants, investors, and communities aren’t just buying space anymore; they’re buying how it feels to be there. We believe the future of real estate sits at the intersection of smart, grounded strategy, thoughtful human-centred design, and delivery that respects the existing fabric instead of fighting it. In other words, we don’t just design buildings, we shape experiences people actually want to be part of.

Today, a lot of real estate communication lives at two extremes. On one side is the corporate, cold approach: heavy on jargon, metrics, and aerial shots of glass towers. It feels safe, but distant and forgettable. On the other side is the overly creative, fluffy approach: abstract gradients, poetic taglines, and concept art that looks cool but leaves investors asking, “So what do you actually do?” Elixr sits in the space between these two worlds. We keep the clarity and confidence of a serious real estate partner, but bring in warmth, narrative, and detail so the work feels lived-in rather than theoretical.

When we work on a project, we start with very human questions. How does it feel to arrive here? Where does someone naturally pause, sit, decide, or meet? How does this space change across the day, across seasons, and across the lifecycle of the asset? What story will a tenant tell a friend when they describe this building? These questions shift the focus from “How do we fill this floor plate?” to “How do we make this somewhere people choose, not just tolerate?”

Our approach is built on three ideas: smart planning, retrofit delivery, and human experience. Smart planning means strategy that respects reality. We look for clear alignment between asset vision, tenant mix, and market context, and we’re honest about what a building can and cannot be. We don’t layer design on top of a weak strategy; we use strategy to anchor every design decision. Retrofit delivery means accepting that most of the built world already exists, and that there is huge value in unlocking new potential within existing assets. We work with constraints rather than pretending they aren’t there, and we look for ways to improve flow, comfort, and identity without unnecessary demolition. Done well, retrofit work feels layered, characterful, and more sustainable, not compromised.

Human experience is where everything comes together. We pay attention to sightlines, wayfinding, and the emotional cues that make people feel oriented instead of overwhelmed. Lobbies, corridors, and amenity spaces should feel inviting rather than intimidating. Material and lighting choices should support wellbeing and productivity instead of simply matching a trend. We think about where the morning light falls, how a lobby can feel like arrival rather than just “security and a desk,” and what small details might make someone say, “They really thought this through.”

For Elixr, design doesn’t stop at a logo or a website. The visual identity sets the tone: clear, grounded, and confident. The digital experience carries that tone forward in a way that is modern and easy to understand. The physical spaces become the proof, where every touchpoint from entrance to elevator lobby tells one consistent story. When someone encounters an Elixr project—online or in person—we want them to feel that this is serious work, but also somewhere they would genuinely want to spend time.

This matters now more than ever. Tenants and investors have options, and cities are rethinking how people live and work. In that context, buildings that are only efficient or only iconic are no longer enough. They need to be legible, so people understand what they are walking into; comfortable, so the experience supports how they actually live and work; and memorable, so there is a clear, simple story someone can retell in one sentence. That is the space where Elixr operates: real estate that performs on the spreadsheet and in real life.

We believe the best buildings don’t need to shout. They quietly and confidently work for everyone who passes through them—owners, tenants, and the wider city. If you are rethinking an existing asset or planning something new, the real question is not just how it looks on a brochure, but what it could become if you treated it as an experience rather than just a product. That is the question we help answer.

Elixr exists for a simple reason: most property brands still talk about square footage, yields, and “premium finishes,” and then wonder why their projects feel interchangeable. Tenants, investors, and communities aren’t just buying space anymore; they’re buying how it feels to be there. We believe the future of real estate sits at the intersection of smart, grounded strategy, thoughtful human-centred design, and delivery that respects the existing fabric instead of fighting it. In other words, we don’t just design buildings, we shape experiences people actually want to be part of.

Today, a lot of real estate communication lives at two extremes. On one side is the corporate, cold approach: heavy on jargon, metrics, and aerial shots of glass towers. It feels safe, but distant and forgettable. On the other side is the overly creative, fluffy approach: abstract gradients, poetic taglines, and concept art that looks cool but leaves investors asking, “So what do you actually do?” Elixr sits in the space between these two worlds. We keep the clarity and confidence of a serious real estate partner, but bring in warmth, narrative, and detail so the work feels lived-in rather than theoretical.

When we work on a project, we start with very human questions. How does it feel to arrive here? Where does someone naturally pause, sit, decide, or meet? How does this space change across the day, across seasons, and across the lifecycle of the asset? What story will a tenant tell a friend when they describe this building? These questions shift the focus from “How do we fill this floor plate?” to “How do we make this somewhere people choose, not just tolerate?”

Our approach is built on three ideas: smart planning, retrofit delivery, and human experience. Smart planning means strategy that respects reality. We look for clear alignment between asset vision, tenant mix, and market context, and we’re honest about what a building can and cannot be. We don’t layer design on top of a weak strategy; we use strategy to anchor every design decision. Retrofit delivery means accepting that most of the built world already exists, and that there is huge value in unlocking new potential within existing assets. We work with constraints rather than pretending they aren’t there, and we look for ways to improve flow, comfort, and identity without unnecessary demolition. Done well, retrofit work feels layered, characterful, and more sustainable, not compromised.

Human experience is where everything comes together. We pay attention to sightlines, wayfinding, and the emotional cues that make people feel oriented instead of overwhelmed. Lobbies, corridors, and amenity spaces should feel inviting rather than intimidating. Material and lighting choices should support wellbeing and productivity instead of simply matching a trend. We think about where the morning light falls, how a lobby can feel like arrival rather than just “security and a desk,” and what small details might make someone say, “They really thought this through.”

For Elixr, design doesn’t stop at a logo or a website. The visual identity sets the tone: clear, grounded, and confident. The digital experience carries that tone forward in a way that is modern and easy to understand. The physical spaces become the proof, where every touchpoint from entrance to elevator lobby tells one consistent story. When someone encounters an Elixr project—online or in person—we want them to feel that this is serious work, but also somewhere they would genuinely want to spend time.

This matters now more than ever. Tenants and investors have options, and cities are rethinking how people live and work. In that context, buildings that are only efficient or only iconic are no longer enough. They need to be legible, so people understand what they are walking into; comfortable, so the experience supports how they actually live and work; and memorable, so there is a clear, simple story someone can retell in one sentence. That is the space where Elixr operates: real estate that performs on the spreadsheet and in real life.

We believe the best buildings don’t need to shout. They quietly and confidently work for everyone who passes through them—owners, tenants, and the wider city. If you are rethinking an existing asset or planning something new, the real question is not just how it looks on a brochure, but what it could become if you treated it as an experience rather than just a product. That is the question we help answer.

Contact Us

Email

people@elixr.earth

Address

One Canada Square, Canary Wharf, London, United Kingdom, E14 5AB

Creating and delivering investible
regeneration projects at scale.

Copyright © Elixr.Earth Limited

Contact Us

Email

people@elixr.earth

Address

One Canada Square, Canary Wharf, London, United Kingdom, E14 5AB

Creating and delivering investible regeneration projects at scale.

Copyright © Elixr.Earth Limited

Contact Us

Email

people@elixr.earth

Address

One Canada Square, Canary Wharf, London, United Kingdom, E14 5AB

Creating and delivering investible regeneration projects at scale.

Copyright © Elixr.Earth Limited